THE KUMHO AFRICA TRAINING CENTRE – AN EXCITING NEW DEVELOPMENT FOR THE BRAND IN AFRICA
The KUMHO AFRICA TRAINING CENTRE was established through the exceptional vision and initiative of Mr. Dong Yoon Koh, of the Kumho Regional Office in Johannesburg, South Africa. This state of the art training centre and facility was erected by Lombard Tyres, on the premises of their existing training centre in Krugersdorp, South Africa.
Renovations and building started in earnest during early September 2011 with the designing of offices, a training room, rest rooms, a cafeteria, display area and a fully equipped technical workshop. A dedicated team from Lombard Tyres was seconded to the project to ensure that the functionality of the Training Centre is matched by high quality workmanship and the installation of state of the art equipment. This team worked around the clock to ensure that the KUMHO AFRICA TRAINING CENTRE would be ready for the grand opening that would coincide with the African Dealers Conference to be held on 19 – 22 October 2011 in South Africa.
On the 20th of October 2011 dignitaries and dealers from all across Africa attended the opening ceremony of the KUMHO AFRICA TRAINING CENTRE in Krugersdorp, South Africa. The official opening ceremony was conducted by Mr. D.Y. Koh and Mr. Mauritz Lombard the founder of Lombard Tyres (Pty) Ltd.
As they say, first impressions are lasting impressions… The impressive entrance foyer and display of Kumho Tyre products set the scene for the rest of the rest of the training centre facilities. The air-conditioned training room with its visual surround sound system, internet connectivity and comfortable seating arrangements for up to 40 students hosted the delegates for short presentations by the Training Centre Manager, Mr. Len Whiteley, Mr. Kim from Kumho Tyres in Dubai and Mr. Renier Botha the CEO of Lombard Tyres (Pty) Ltd.
Delegates were taken on a tour of the facility and demonstrations were given in the fully equipped technical workshop area. A light lunch was served in the cafeteria after which delegates were taken on a tour of Lombard Tyres retail outlets and warehouses.
The KUMHO AFRICA TRAINING CENTRE is the first of its kind established in the world by a KUMHO Tyre Dealer. The expected impact of this centre will be felt throughout the African continent and beyond.
The main purpose of the KUMHO AFRICA TRAINING CENTRE will be to train KUMHO dealer personnel on the various levels of technical, sales and management found in a retail tyre dealership. These courses will be offered in ascending complexity, starting with a BASIC level course, progressing to an INTERMEDIATE level course and then completion on an ADVANCED level course.
But probably the biggest focus of the KUMHO AFRICA TRAINING CENTRE will be to provide in-depth product knowledge to KUMHO dealers and their sales staff which in turn will increase confidence in the product and the brand in general. This is just another step to increase the footprint of KUMHO tyres in South Africa and Africa in particular.
Judged by the excitement and enthusiasm of the African Dealers it is safe to assume that the KUMHO AFRICA TRAINING CENTRE will become the hub for dealers throughout Africa. Some of the comments received include:
“The Kumho Africa Training Centre is an excellent initiative and we look forward to being a part of it in the very near future!” - Jeenal Shah, Director of Auto Express Limited, Kenya
Lombard Tyres (Pty) Ltd as the importer and distributor of Kumho passenger- and light truck tyres in Southern Africa has through this initiative once again proved its loyalty and commitment to the KUMHO brand. The KUMHO AFRICA TRAINING CENTRE is expected to make a significant impact on the South African market in particular, as it is one of only a couple of training centers offering technical, sales, managerial and product related training to its dealers both locally and across borders.
- BASIC TYRE FITTERS COURSE
- INTERMEDIATE TYRE FITTERS COURSE
- ADVANCED TYRE FITTERS COURSE
- BASIC TECHNICAL SKILLS FOR MANAGERS
- BASIC WHEEL ALIGNMENT SKILLS FOR TECHNICIANS
- INTERMEDIATE WHEEL ALIGNMENT SKILS FOR TECHNICAINS
- ADVANCED WHEEL ALIGNMENT SKILLS FOR TECHNICIANS
- BASIC PRODUCT TRAINING FOR KUMHO DEALER STAFF
- INTERMEDIATE PRODUCT TRAINING FOR KUMHO DEALER STAFF
- ADVANCED PRODUCT TRAINING FOR KUMHO DEALER STAFF
- BASIC SALES TRAINING FOR KUMHO DEALER STAFF
- INTERMEDIATE SALES TRAINING FOR KUMHO DEALER STAFF
The following training will be offered as short courses as the need arises:
- Telephone Skills
- Reception Skills
- Computer Skills
- Suspension Fitment will follow the MIBCO approved curriculum
Cormach equipment training has been incorporated where required into the fitment and alignment curricula, but can be offered as separate courses for experienced customers wishing to change existing machines to Cormach.